Brand strategy encompassing brand profile, market research, competitive analysis and integrated marketing strategy. This included creating branded materials, web-site implementation and providing promotional material and campaigns.

Brand strategy with implementation on brand profile, branded assets, market research, competitive analysis and integrated marketing strategy. This included providing promotional material for launch and campaigns.

Howzit Fine Living is a home accessories brand. Implemented e-mail marketing campaigns. Use of segmented email flows for Top-of-Funnel customers with after-acquisition welcome drip-campaigns and Bottom-of-Funnel with incentive focused sales enablement flows. Campaigns had average of 20% Customer Retention Rates.

Howzit Petsis a growing pet supplies brand in Cape Town, South Africa. I launched and managed ad campaigns to validate product–market-fit and positioning. Campaigns measured outcomes such as conversions, revenue, and retention. Focusing on performance optimization, to improve CAC, ROAS, and CR.

Launched ad campaigns to validate product–market-fit and positioning. Campaigns measured outcomes such as conversions, revenue, and retention. Focusing on performance optimization, testing: creatives, audiences, bids, and funnels to improve CAC, ROAS, and CR with campaigns continuously iterated for scale.

Naturals Limited’s portfolio expanded with Khathi Khathi beauty. As expansion-lead my role spanned: Brand strategy, competitive analysis and developing the creative strategy. This included store implementation, creating branded material, sourcing creators that aligned with the brand and providing the brief for the promotional material.

Launched ad campaigns to validate product–market-fit and positioning. Campaigns measured outcomes such as conversions, revenue, and retention. Focusing on performance optimization, testing: creatives, audiences, bids, and funnels to improve CAC, ROAS, and CR with campaigns continuously iterated for scale.

Brand strategy with implementation on company profile, brand profile, branded assets and material, market research, competitive analysis and integrated marketing strategy. This included providing promotional material for launch and campaigns.

Launched and managed ad campaigns to validate product–market-fit and positioning. Campaigns measured outcomes such as conversions, revenue, and retention.

Launched and managed ad campaigns to validate product–market-fit and positioning. Campaigns measured outcomes such as conversions, revenue, and retention.