100%
Passionate In My Craft
8+
Years Experience
98%
Customer Satisfaction
About Me
Hey there 👋
If you’re here, it could be time for your brand to make the impact that you want.
I am a creative strategist and marketer. I started my marketing journey in 2018, exploring my curiosity around how some of the brands I followed reached their target market and acquired customers
From here I decided to get into this through entrepreneurship. I began my journey through e-commerce, learning the different marketing concepts that puts a well grounded brand together. Learning this grew my passion further and I have been in the space and committed to the practice of marketing since.
My Experience
Started off with entrepreneurship in the ecommerce space.
Gaining experience on how the best brands and companies acquired customers.
Startup Entreprenuership
Started my entrepreneurship journey in the ecommerce space. Gaining experience on how the best brands and companies I followed acquired customers. I built small startups going about with market-research, brand establishment and integrated marketing systems and networked with others doing awesome things in the space.
Big Pixel
Earned a mid-level role as performance-marketing manager at Big Pixl, a forward facing digital growth agency based in Cape Town, South Africa. Servicing and scaling local businesses and brands omnichannel with strategies to promote business growth, and generate leads and conversions.
Naturals Limited
I lead brand expansion on KhatiKhati Beauty established in 2020. Their Mission is to bring a new precedent in Organic Skin & Hair care. Providing Baobab Oil, a luxurious super-seed beauty-oil, rich in nutrients with an abundance of health and beauty benefits.
Advantage Creative
Advantage Creative has an array of online direct-to-consumer (DTC) brands. As head of marketing i established the portfolios online effort, ranging in the home, technology, beauty and fitness spaces.
Skill Set
A skill set made to drive impact
Brand Strategy
A strong brand strategy goes above and beyond. Define your propositions, deliver value, and differentiate your brand in a competitive market. By combining data-driven insights with a clear understanding of your target market needs, you can craft tailored strategies that drive measurable results.
Customer Focus
A customer-focused approach is at the core brand. By prioritizing the needs, behaviors, and goals of customers and their audiences, your brand can deliver more relevant and impactful strategies. This begins with deep research and insight gathering to fully understand customers and prospect
Integrated Marketing
Analytics and Conversion Rate Optimization is essential for turning marketing efforts into measurable business results. leverage data to understand user behavior, identify performance gaps, and uncover opportunities for improvement across digital channels. with this optimizing key touchpoints to increase conversions.
Retention Strategy
Retention is essential to long-term client value.Rather than focusing solely on new acquisition, this approach emphasizes building strong relationships with existing customers through consistent personalized communication. By leveraging data and customer insights the brand can re-engage and nurture leads to remain relevant
Creative Portfolio
Check out some of these awesome projects I have collaborated on
Modern Essentials - South Africa
Brand strategy encompassing brand profile, market research, competitive analysis and integrated marketing strategy. This included creating branded materials, web-site implementation and providing promotional material and campaigns.
Tech Nest - Cape Town
Brand strategy encompassing brand profile, market research, competitive analysis and integrated marketing strategy. This included creating branded materials, web-site implementation and providing promotional material and campaigns.
Howzit Fine Living - Cape Town
Built and managed email campaigns with automated email flows, segmentations, systems and retention strategies that nurtured new acquisitions, customer base and turned customers into repeat buyers.
Howzit Pets - Cape Town
Launched and managed ad campaigns to validate product–market-fit and positioning. Campaigns measured outcomes such as conversions, revenue, and retention.
100%
Passionate In My Craft
8+
Years of work experience
98%
Satisfied happy customers
15+
Niches Served
Process
An Effective, Tried And Tested Go-To-Market Approach
01
Market Research
Foundational research on target audience, competitors, and industry trends for successful product launch. Defines the ideal customer profile (ICP), defines value propositions, and determines pricing, channels, and messaging to minimize launch risks and ensure product-market fit.
02
Target Audience
The specific group of customers most likely to affiliate with your business. Defined by an Ideal Customer Profile and buyer personas. Focuses on the market value-proposition, their specific needs and purchasing behavior, ensuring marketing and sales efforts are not wasted on low-probability leads.
03
Value Proposition
Product value proposition is the benefit it provides consumers and the problems it solves. Placing in outline of your product’s value proposition articulates why the target market should affiliate with your business. Placing measurable benefits your product offers to a specific target audience separating it from competitors.
03
Product Messaging & Positioning
Positioning defines where your product fits in the market to win while messaging articulates the value proposition to specific buyers. Effective strategy align these with target personas and competitive analysis to drive adoption. Together, they turn product features into compelling, consistent stories across marketing and sales channels.
